Markup Calculator
Work out the markup percentage between your cost price and selling price.
Markup
50%
- Profit per unit
- £25.00
v1.0 · Reviewed September 2026
How this is worked out
Markup measures the profit against what the item cost you: (selling price − cost) ÷ cost × 100.
Worked example
- Cost price £50.00
- Selling price £75.00
(75 − 50) ÷ 50 × 100
50% markup, giving £25.00 profit per unit
Assumptions and limits
- Markup and margin are different measures of the same sale. The same £25 profit here is a 50 per cent markup but a 33.33 per cent margin, because margin divides by the selling price.
- Prices are treated as excluding VAT, and overheads other than the cost entered are not deducted.