Cost per Lead Calculator
Calculate the average cost of acquiring each sales lead.
Cost per lead
£40.00
- Total spend
- £1,000.00
- Leads
- 25
v1.0 · Reviewed September 2026
How this is worked out
Marketing spend is divided by the number of leads generated.
Worked example
- Marketing spend £1,000.00
- Leads 25
1,000 ÷ 25
£40.00 per lead
Assumptions and limits
- Counts every lead equally, including unqualified enquiries, so it is not a cost per customer.
- Only the spend you enter is included, so staff time and tooling are excluded unless you add them.