CPC Calculator

Work out your cost per click from advertising cost and clicks.

CPC

£1.25

Clicks per £100 spent
80

v1.0 · Reviewed September 2026

How this is worked out

Cost per click is advertising cost ÷ clicks.

Worked example

  • Advertising cost £500.00
  • Clicks 400

500 ÷ 400

£1.25 per click

Assumptions and limits

  • Counts clicks as reported by your ad platform, including any that never reach your site.
  • Says nothing about whether those clicks convert, so read it alongside conversion rate.

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